The Challenge
Large corporations are inundated with diverse ethical perspectives, saturating corporate morals, values, and beliefs. By redefining their core principles, they can transcend profit-driven goals, becoming catalysts for positive change and fostering a more ethically conscious business environment worldwide.
The Insight
The new “grind” is collective self-improvement.
Grinding alone is dead. Humans are chasing moments of connection, wellness in the mind and body, and memories that they can look back on with a smile on their face through building a community.
The Idea
Level Up Your Fitness Game.
This idea is focused on making wellness an integral part of a user’s daily routine - something that they can look forward to and reward themselves with, as well as something that they can connect to other users with, by turning the whole experience into a globe spanning, interactive fitness game – literally.
This campaign was done in collaboration with copywriter Visura Silva, and art directors and designers Allysa Rutenburg and Sophie O.
