The Challenge
As the clock ticks closer towards irreversible environmental damage caused by climate change, it becomes increasingly imperative to inspire immediate action and cultivate heightened awareness of the profound environmental consequences stemming from fashion production.
The Insight
Time is a luxury that we can afford.
Time is crucial in addressing climate change; by taking immediate action, we not only mitigate its severe consequences but also pave the way for a more sustainable and luxurious life, where the luxury of time aligns with a healthier planet and enhanced well-being.
The Idea
Time Is Luxury.
We redefine luxury by emphasizing the critical role of time and environmental consciousness in reversing climate change by urging individuals to embrace sustainable practices and prioritize the preservation of our planet for future generations.
