The Challenge
PKidneyCure’s original logo did not effectively represent the organization’s mission, identity, or the impact of its work. They needed a redesigned logo that would better reflect their dedication to patient support, research, and advocacy while fostering a sense of trust, hope, and resilience within their community.
The Insight
A logo is more than just a visual mark—it’s a symbol of identity, purpose, and connection.
For an organization like PKidneyCure, the design needed to not only look professional and modern but also evoke a sense of compassion, strength, and empowerment for those affected by kidney disease.
The Idea
A Symbol of Hope and Advocacy.
The redesigned logo was carefully crafted to align with PKidneyCure’s mission and values. Every element—from the color palette to the iconography—was chosen to reflect themes of health, support, and progress. By incorporating a clean, modern aesthetic with meaningful visual elements, the new logo strengthened PKidneyCure’s brand identity, making it more recognizable and impactful within the healthcare and advocacy space.
