The Challenge
Femicide rates are soaring, yet there's a dire shortage of resources to promptly safeguard women in peril. With femicide now a leading cause of death among young girls and women globally, the imperative to establish robust support systems for those facing imminent danger has never been more urgent.
The Insight
Safety should be a companion, not a destination.
Safety shouldn’t have to be a place that you go to, it should walk alongside you wherever you go. It should be a companion that you can lean on for support whenever you need it.
The Idea
A Safe Space In Your Pocket.
This idea aims to bring the CFOJA website and app to the forefront of the campaign. It would aim to position CFOJA as a constant companion in women's lives that they can rely on and feel safe with.
This campaign was done in collaboration with copywriter Visura Silva, and designers Nicholas Parra and Sebi Joy.
