The Campaign
Promotivate's Million Dollar 'Touchdown to Win' with Save-On-Foods is an integrated sports promotion designed to engage western Canadian football fans. This program delivers tremendous value: exclusive in-game content, broadcast media, digital and social amplification. These are just some of the mediums used to engage customers with this long-standing promotion. Just last year, there were over 450 winners announced; 16 winners bagged Groceries for a Year, and 444 more took home additional prizes.
