The Challenge
Suppliers (brands) are hesitant to invest in shopper marketing programs due to a crowded marketplace and uncertainty about ROI. Pattison Food Group needs to convince them that participating in these programs will effectively increase brand visibility and engagement with their target audience.
The Insight
Suppliers want proven marketing strategies that will boost both visibility and meaningful consumer engagement.
Suppliers are seeking reliable marketing approaches that not only enhance their brand's visibility but also foster deeper, long-lasting connections with consumers, ensuring measurable impact and growth.
The Idea
What's Cookin'.
The supplier event becomes an interactive experience where suppliers see firsthand how participating in Pattison Food Group’s marketing programs will bring their brand to the forefront. Through exclusive consumer insights, case studies, and hands-on sessions, suppliers will understand that investing in these programs is not just about signing up—it’s about crafting their next winning recipe for brand engagement and growth.
THIS VIDEO WAS MADE IN COLLABORATION WITH MOTION GRAPHICS ARTIST CJ Veloso.
