The Challenge
The stigma surrounding mental health persists due to societal misconceptions, fear of judgment, and inadequate understanding, fostering an environment where individuals may hesitate to openly discuss or address mental health challenges.
The Insight
In the pursuit of mental well-being, every step forward, no matter how small, represents a triumph over adversity.
Each forward stride, regardless of magnitude, represents personal growth, resilience, and a dedication to emotional well-being, highlighting the transformative power of incremental progress in achieving a balanced and fulfilling life.
The Idea
Keep Pushing Forward.
The campaign aims to create a platform for open conversations, breaking down stigmas and emphasizing progress. It’s inspired by Vans' skateboarding roots, where the act of pushing forward is not only physical but metaphorical—a journey that aligns with the ups and downs of life.
This campaign was done in collaboration with copywriter Gauri Manjrekar and designer Kerwin Tagapan.
