The Challenge
Counterfeiting poses a prevalent challenge for major brands, with varying degrees of impact and Adidas is one of the brands with the most counterfeits. This is not because people hate the brand, in fact it is because of how much they love it.
The Insight
Turning imitation into innovation.
Turning imitation into innovation is crucial for authenticity because it differentiates a brand, builds consumer trust, and ensures long-term relevance and growth by offering unique and valuable products or services.
The Idea
Adidas, for Originals.
This idea aims to create a new collection with Adidas counterfeit names, keeping it fun and relatable and representing a leap towards a world where authenticity is appreciated. It's a call for everyone to shape the narrative and redefine the essence of loving Adidas. While the love is real, everything else is fake.
This campaign was done in collaboration with copywriter Renato Martinez and Art Director Sophie O.
