The Challenge
The aim is to redefine cannabis for women by making Faceplant Cannabis a sanctuary where they feel empowered and welcome. Through innovative branding and inviting store environments, reshaping the cannabis experience to cultivate a loyal female customer base becomes pinnacle in increasing footfalls throughout all Faceplant Cannabis locations.
The Insight
Cannabis is more than just a puff of weed. It’s a sanctuary.
Cannabis products serve as a sanctuary for women, offering holistic self-care and rejuvenation through their natural properties and therapeutic benefits, empowering them to prioritize their well-being and face the world with confidence.
The Idea
It’s a Safe Joint.
"Joint" serves a dual purpose, cleverly referencing cannabis while also symbolizing a "safe joint" as a secure and welcoming space, effectively linking the brand to cannabis culture and conveying its commitment to providing a safe and inclusive environment for women.
This campaign was done in collaboration with art director and designer Sophie O.
