The Challenge
Save-On-Foods’ Touchdown to Win program included multiple vendors investing in tiered advertising packages, each with a different mix of assets. Performance was traditionally reported through static PDFs, which often lacked engagement. The challenge was to clearly communicate each vendor’s results in a way that felt engaging, efficient, and scalable across multiple deliverables.
The Insight
Performance data is more impactful when it’s visual, concise, and contextual.
A short, dynamic video—styled to reflect the energy of sports marketing—could increase engagement while making complex results easier to understand.
The Idea
Results Worth Replaying.
A customizable, sports-inspired video report template that replaced traditional PDFs. Each 30–60 second video visually summarized vendor performance based on their selected package and assets, allowing for efficient customization without sacrificing quality. The result was a clear, engaging reporting tool that drove strong vendor interaction days after delivery.
SAVE-ON-FOODS TOUCHDOWN TO WIN VENDOR REPORT FOR COCA-COLA
